Landing Pages are the first pages your visitors will see when they visit your site, often in response to a specific search query or via your marketing and promotion.
Check your main Landing Pages in your analytics package to ensure you’re aware where visitors are arriving, and look at Bounce Rates, Time on Page and where they go next.
Ensure each Landing Page is optimized with relevant and consistent keyword use, plus clear and compelling Call To Actions for your desired outcomes for these visitors.
Make sure Goals and Actions are as simple and easy to follow and complete as possible. For instance, request the minimum details for a follow-up, rather than a form with too many fields which will lead to a high drop-out unless it promises huge value in return.
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