GROWTH is the new marketing – for non-tech readers

Recently I’ve spoken to an audience of hardware manufacturers. Having bestowed the topic of “the new trend of digital media marketing”, I’ve decided to introduce the growth hacking mindset into this presentation. A lot of you would have read the classic reading, “Growth Hacker is the new VP Marketing” by Andrew Chen. If you’re part of…

Should I envy Airbnb’s Office?

Whenever I see offices like these, I always wonder if the people who share or awe understand the gist behind the design (I’m not talking about the ergonomics of the chairs or that 50%-of-our-working-time-should-be-standing-instead-of-sitting-to-avoid-dying-faster-type-of-PR-BS) I’m talking about productivity and efficiency already not being top priority of these taken off startups, when they’re aiming at 200%…