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CHECKLIST [Online Marketing] Advanced Content Promotion Checklist
Content marketing is not easy. It takes a lot of elbow grease to create valuable content and even more to promote it! The promotion part is something that many companies tend to miss when looking at a content marketing strategy. A general rule of thumb is you should spend 30% of your time creating content…
“產品+服務拉鏈式融合，提升客户價值的創新曆程”
“產品+服務拉鏈式融合，提升客户價值的創新曆程” [講座主講人：莊芷坤小姐(Ms. Jacqueline Chong)] 香港大學SPACE中國商業學院「2015年管理與創新中心開放日」精華摘要 客戶價值是管理學科中一個里程碑式的概念：除非價值被創造並且被傳送給客戶，否則既沒有存在的正當理由，也不能達到目標。如今，眾多以產品作為主營業務的企業，除了注重產品創新外，同時也需要滿足客戶需求，提供更高價值的服務，然而在市場上，許多企業對提升客戶價值並不熟悉。
I am meant for something greater but I don’t have enough time, what shall I do?
My friend is a working mom who is constantly bombarded by the guilt of not being able to spend more time with her daughter and the disappointment that she’s yet launched something big, something entrepreneurial, something that makes an impact to the world. “I hate to hear you talk about all women as if they…
[Sep 15, 2015] Panelist at CIO Summit 2015
[June 18, 2015] Asia Smartphone Apps Contest 2015
[April 24, 2015] DBS x CityU Apps Lab CAL Talk
[Feb 8, 2015] Judging at Hong Kong ICT Awards 2015
CHECKLIST [Product Design] Website SEO Checklist (Complete Version)
Landing Pages are the first pages your visitors will see when they visit your site, often in response to a specific search query or via your marketing and promotion. Check your main Landing Pages in your analytics package to ensure you’re aware where visitors are arriving, and look at Bounce Rates, Time on Page and…
CHECKLIST [Product Design] Website SEO Optimisation (Quick Setup Guide)
One of the main marketing strategies that can help websites build a successful Internet business is search engine optimization (SEO), the process of tailoring your website to the algorithms that search engines use to rank websites based on “signals” that the site emits. However, search engine algorithms continue to change with time as the Web…